Here’s a bold prediction:
In the coming months, more and more Facebook experts will talk about and create courses around “video engagement” audiences.
As pixel-based audiences almost became obsolete with the iOS 14.5 update, they’ll declare “video engagement” audiences as the next best thing since sliced bread.
But here’s something they won’t tell you:
Video engagement audiences were around for a long time.
Some advertisers have been using them creatively to boost their profits, but this audience type never took off.
While video engagement audiences have certain advantages, they’re flawed by design.
Let me give you the top 3 pitfalls:
For those reasons, video engagement audiences never got the full attention of many Facebook advertisers.
But this is about to change with Wilco de Kreij’s revolutionary tool, ConnectVideo…
ConnectVideo introduces “Super Video Audiences” to the marketing world…
As the name implies, this *new* audience type is superior to both pixel-based retargeting audiences and the video engagement explains.
If so, then click here to discover all about Super Video Audiences…
…and see why it’s the future of Facebook Ads if you want to keep your profits after the iOS 14 update.