March 18

Doing Market Research is NOT the Best Way to Start A Product

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Look, I get it. It's what almost every gurus out there are telling us to do.

That we research on our target audience and then based on that research, based on what others are telling us, that they wanted to have based on their pains and struggles their desire in all that, that's where we will base the design of our product. 

But look at Robert Kiyosaki's book Rich Dad Poor Dad.

This is one of the most popular bestselling books out there.

But the content of this book is not based on what other people wanted.

In fact, Robert went against the traditional teaching of going to college and then find a job to become successful.

So if Robert did not base his product on what others wanted, so why do you?

So what did Robert Kiyosaki do?

Well, he based his content on his personal journey and experiences.

He looked into the financial education that he learned from his poor dad and from his rich dad and placed at all into this book.

I call this Personalized Offer.

So how do you do this yourself?

Well, all you have to do is look back into your personal journey into your personal experiences, your mistakes, your failures, your success and all that.

And it should be from there that you will design your product, not from what others wanted you to do.

And if you do this, you will be able to craft and offer.

That's truly unique because it came from your personal experiences and your personal journey, and your experiences and journey are just personalized to you.

 And you might have some similar experiences and journey with other people out there. But your own perspective is always unique.

And if you do this, you will be able to craft an offer that truly stands out because you're not following what almost everyone out there are doing.

Which is, you know, basing things on research and then crafting an offer based on what other people are telling them.

Aside from that, you will be able to craft the product that you really wanted to offer, you know, because it comes from something that you truly believe in, and you can stand up for what you truly believe.

You can also attract the types of clients and customers whom you wanted to work with, because these are people who are almost similar to you. And the good thing about this is that you pass through almost similar experience that you understand fully where they are coming from because you've been there yourself.

But if you craft an offer based on research and what others are telling you, you will be forced to design your product based on what others are telling you, even if you don't like that particular design or, you know, whatever they are telling you to do.

See the disconnect right there?

And you will not be motivated enough to offer that product because that's not truly what you wanted to do, right?

So do you want to craft an offer based on what others are telling you, or based on your personal experience and journey, and offer something that you truly believe in something that you experience yourself and only work with customers and clients
whom you want to work with?

If this is you, then I want to invite you to join us in our private Facebook group, and you will learn more how to craft and offer that's truly unique and transfer you from being unknown and frustrated entrepreneur to a thriving one...


Tags

market research, startup


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